Lyndsay Green on Creating Her Own Beauty Magazine

Like many before her, the right of passage into the coveted beauty editorial industry all began with an internship. For New York-born Lyndsay Green, it was an internship-turned-full-time job as beauty and style assistant at Ebony that solidified her desire to become a beauty editor. She would later go on to hold titles at People StyleWatch, Glamour’s Glam Belleza Latina, and most recently, Teen Vogue, where she served as digital beauty editor.

Although she had held posts at various publications, and contributed to several others such as Allure.com, Elle.com and MarieClaire.com, she noticed no one was merging her two favorite topics, beauty and travel. Having recently moved from New York City to Chicago for her husband’s work, she decided there was no better time to start the magazine she had always envisioned, Beauty Atlas.

What inspired you to start your own magazine?
Though I’ve always been inspired by beauty, I’ve also always had a passion for travel. When I studied abroad in college, I remember sitting in an alcove at a friend’s apartment in Athens and getting the idea to merge the two subjects. I scoured the mastheads of every magazine I could think of—national and international—to find a title that fit my dream job. The problem? It didn’t exist. Fast-forward nearly a decade and the position still doesn’t exist. After years of living in my brain, I felt it was time for Beauty Atlas to make its debut! I’ve been blessed to work and network with some truly talented women during my time at some of the biggest magazine publishing houses in the world, who have helped bring the magazine to life. (Our creative director Tania Guerra, who I worked with in the Glamour offices, being one of them—girl’s got serious design and illustration skills!)

What have been the biggest challenges so far in launching and running your own magazine?
We only launched a week ago and thankfully, the response has been great. I guess the biggest challenge in producing the magazine was building a brand after hours, since most of my days are typically dedicated to writing for various websites. A lot of late nights were put into creating the magazine, but they were well worth it. Additionally, I’ve gained a lot of social media experience at the brands that I’ve worked for, however it’s a whole new deal when you’re building a presence from scratch. Now, I spend a lot of time working on creating visibility for Beauty Atlas in ways that I didn’t have to in the past.

Lyndsay Green

What is the vision behind Beauty Atlas?
Beauty Atlas is a destination guide for beauty enthusiasts. Quite literally, it’s a map for discovering beauty all around the world. Each issue, we highlight a specific region and guide readers through its beauty scene from top salons and spas to visit in the area to products to buy while you’re there. There’s a lot in it for those who don’t have a trip booked as well. Beauty Atlas gives readers a glimpse of the day-to-day routines of women native to the region featured, and offers products to import into their own routines at home. Unlike most travel guides, which recommend destinations through listicles and brief paragraphs, Beauty Atlas functions as a magazine, offering reported stories coupled with inspiring imagery culled from photographers across the globe. The digital platform also allows for seamless access for on-the-go travelers no matter where they are in the world.

How have you found that beauty regimens differ from country to country?
Women are a lot more alike than you’d think. Moroccan women wear about as much makeup as the Balinese. And almost every woman desires silky, shiny hair and clear skin. However, it’s the unseen beauty ideals that separate us. In Bali, teens participate in a ceremony where their teeth are filed down—not simply to recreate the Hollywood smile, but for spiritual purposes. (Read up on this more in our summer issue out now!) Beauty regimens are also highly dependent on the resources available in the region. In Morocco, women reach for argan oil to achieve those glossy strands and a smooth complexion, while the Balinese opt for rice water. It’s all about what’s at their disposal and traditions that have been passed down for generations.

Lyndsay Green

What is the coolest thing you have gotten to experience as a beauty editor?
It’s tough to choose just one experience! My trip to Indonesia was pretty cool. It was my first trip to Asia—my longest travel time yet—over 24 hours each way! Experiencing the peaceful nature of Indonesian culture is a truly beautiful experience in itself.

What is the best beauty secret you have ever stumbled upon?
An esthetician once told me to exfoliate at the beach. The combination of the gritty sand and salt water renews your skin leaving it soft and glowy. Now, I’ll never leave an island vacation without giving my skin a quick polish with sand and salt water. Just be gentle. Sand particles can be harsh and you want to avoid scratching your skin.

How do you define beauty?  
Beauty is so subjective. To me, beauty is when you can look at yourself—flaws and all—and feel truly happy.

Follow Lyndsay: @ladyluff
Follow Beauty Atlas: @beautyatlas